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**Hong Kong Media: More Mainland Chinese Consumers are Willing to Buy Cherries, Reflecting an Economic Signal** **Reference News Network, February 25** – According to a report from Hong Kong media, if there's still a relatively affordable "luxury" item on the shopping list of Chinese consumers today, it would probably be cherries. A report by the *South China Morning Post* on February 23 stated that this sweet, red fruit was once rare on the dining tables of Chinese households because it was too expensive. However, in recent years, cherries, once considered a "noble" fruit, have gradually made their way into the lives of China's middle class. The sales of cherries on fresh food e-commerce platforms have surged, especially during the Spring Festival. Various media outlets have reported on this craze. In a report from Beijing-based fresh food e-commerce platform *MissFresh*, it was noted that the sales of Chilean cherries from January 18 to 22 were 32 times higher than during the same period last year. Wu Jia-zhe (transliteration), who imports cherries from Tasmania, Australia, said his sales have doubled this year, reaching 100 tons. Two years ago, as China's economy shifted from manufacturing to consumption, he left the steel industry and partnered with an orchard in Tasmania to open his own fruit store. Michel Lin, an economist at Société Générale in Hong Kong, said, "I do believe this is a sign of continued rebalancing in consumption. As the supply of quality products increases, it stimulates demand." According to China's Ministry of Agriculture and Rural Affairs, last year, China's fruit imports exceeded exports for the first time in several years. In 2018, export values increased by 1.2% year-on-year, reaching .16 billion, while imports grew by 34.5%, reaching .42 billion—a fruit trade deficit of .26 billion, compared to a surplus of 0 million in 2017. Another reason for the increase in fruit imports is Beijing's commitment to importing more products globally to open its market to other countries around the world. According to United Nations data, in 2017, Chinese consumers imported 100,000 tons of cherries, with a total value exceeding 1 million. In terms of value, about 70% of these cherries came from Chile, followed by the U.S. and Canada. The report also mentioned that cherries from the U.S., Canada, and several provinces in northern China supply the domestic market from May to October each year, while winter supplies mainly come from the Southern Hemisphere, particularly Chile and Australia. On Alibaba Group's e-commerce platform *Tmall*, one kilogram of Chilean cherries is priced at about 138 yuan, while the price of another traditional holiday fruit, seedless mandarins, is about 26 yuan for the same weight. "Around 15 or 20 years ago, when I was a child, cherries were a rare and precious gift. Bringing home a bag of cherries was a significant event," a woman living in Beijing told the reporter. She added that although the price of cherries is still high, they have become much more common. "Even people in my grandfather's village can buy them now." Wang Yong-jun (transliteration), a fruit importer from Guangzhou in southern China, said that the movement of migrant workers has spread the love for cherries to wider regions. "Actual sales are about the same as last year, but prices have increased significantly," he said. "One container of imported cherries can make exporters an additional ,000."