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Autonomous driving technology is on the rise, with trends in intelligent and connected vehicles becoming increasingly evident. These trends are rapidly transforming both the core and extended aspects of the automotive industry.

On February 21, the second Global Autonomous Driving Forum, themed "Smart Driving, Changing the Future," kicked off in Wuhan. Mr. Zhang Jianhua, Director of Innovation and Product Management at Desay SV's Technology Research Institute, was invited as a guest speaker at the "Market Transformation & Industry Upgrading" session, where he delivered a remarkable speech titled "Challenges Faced by Local Automotive Electronics Suppliers in the Wave of Intelligent Driving."

Mr. Zhang Jianhua, Director of Innovation and Product Management at Desay SV's Technology Research Institute

The conference gathered over 500 opinion leaders, industry experts, and leading innovators in the autonomous driving sector, including representatives from companies like FAW-Volkswagen, GAC, Geely, Changan, Xpeng, and NIO. The participants shared insights into the latest innovations in the field and discussed pressing issues that need to be addressed for the further development of autonomous driving technology.

During his speech, Mr. Zhang Jianhua reviewed Desay SV's milestone achievements in the intelligent driving field. As a global leader in automotive electronics and a proactive advocate of intelligent and connected vehicle technologies, Desay SV has demonstrated remarkable R&D strength. To date, the company has successfully completed several key projects, including the development of an autonomous driving campus, the autonomous driving domain controller platform, the driver fatigue detection system, and a fully automated parking system based on image and ultrasonic sensor fusion, all of which have been successfully mass-produced and delivered to customers.

Desay SV's SMART Strategy

Mr. Zhang also shared the challenges that lie ahead for the company in the realm of intelligent driving, along with key strategies to address them. He pointed out that, in addition to the challenges of hardware and software innovation and road environment limitations, gaining user trust and meeting or even exceeding user expectations are critical factors in achieving Level 4 and Level 5 autonomous driving capabilities. Desay SV has responded to these challenges by aligning with industry trends and rapidly deploying its SMART strategy, focusing on three key business areas: intelligent cockpits, intelligent driving, and vehicle connectivity.

For Desay SV, the race in the autonomous driving sector has already begun. Facing both challenges and opportunities, the company remains committed to upgrading its brand image through technological innovation, accelerating product delivery through efficient cross-regional teamwork, and further implementing its SMART strategy. By taking small but rapid steps, fostering industry collaboration, and actively participating in the transformation of the sector, Desay SV aims to secure a strong position in the global intelligent driving ecosystem. Moreover, the company is dedicated to promoting innovation in the autonomous driving industry and supporting the large-scale commercialization of autonomous vehicles.