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**How Big Data Is Revolutionizing the Highway Sector: A Deep Dive into the Collaboration Between Qilu Transportation Development Group and Full Truck Alliance** In recent years, the integration of big data into highway management has transformed the way freight and logistics industries operate. A prominent example of this trend is the partnership between Qilu Transportation Development Group, which operates the majority of Shandong’s highways, and Full Truck Alliance, the country’s largest ETC (Electronic Toll Collection) provider for freight trucks. This collaboration has quickly yielded impressive results: within just one year of launching the Qilu Highway Card (鲁通卡) recharge service on Full Truck Alliance’s platform, recharge amounts have exceeded 1.2 billion yuan. Looking ahead, big data is expected to play an increasingly crucial role in shaping the trucking industry, offering solutions for route optimization, discounts on tolls, and streamlining toll payments. According to Qilu Evening News, China is facing a growing deficit in highway funding, exacerbated by the uneven distribution of traffic across its road networks. In this context, differential pricing for highway tolls, informed by freight data, could pave the way for more efficient traffic management. By leveraging big data, highway operators can implement precise traffic diversion strategies, driving up revenues while optimizing road usage. As of now, Full Truck Alliance has issued over 1.55 million ETC cards for trucks, with monthly recharge amounts surpassing 4 billion yuan. Wu Hongzhao, head of Full Truck Alliance’s ETC division, highlighted the significance of this partnership, noting that Qilu Transportation Development Group manages 60% of Shandong’s highways. On a daily basis, the traffic volume is considerable, with passenger cars making up 66% of vehicles and trucks accounting for 34%. By adopting data-driven, differentiated toll policies, Qilu can enhance its revenue while also improving the efficiency of truck transportation. This, in turn, brings cost savings and operational efficiency to the logistics industry. The applications of big data in the highway sector go beyond tolls and traffic management. The collaboration between Qilu Transportation Development Group and Full Truck Alliance is also exploring additional services for truck drivers, such as route recommendations, discounts, seamless toll payments, and enhanced highway services. These efforts aim to expand the use of ETC across various consumption scenarios, thereby improving the overall experience for drivers. In addition to these initiatives, both companies are exploring broader partnerships in areas like highway operations, digital toll payments, and even financial services. Qilu Transportation Development Group, a state-owned investment firm in Shandong, currently operates 3,470 kilometers of highway, which accounts for 60% of the province's total highway network. During China's 13th Five-Year Plan, the group undertook the construction of approximately 2,200 kilometers of highways, with a total investment of 240 billion yuan. As this partnership develops, it demonstrates the power of big data in revolutionizing the highway and logistics industries, optimizing costs, and enhancing operational efficiency. *Reported by Qilu Evening News, Cai Yudan (齐鲁晚报记者 蔡宇丹)* *Note: Unauthorized reproduction of this article without permission will result in legal action.*