Retail Industry Shifts to Omnichannel Strategies to Cater to Digital Consumers

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**Aviation Resource Network, February 25, 2019 – The International Air Transport Association (IATA), hereinafter referred to as "IATA", released the results of its quarterly survey conducted in January among Chief Financial Officers (CFOs) and heads of air cargo. The results showed that despite the global economic slowdown and risks posed by trade wars, passenger and cargo demand in the global aviation industry remained strong in the fourth quarter of 2018, with expectations for robust growth continuing into the next year.** **In the fourth quarter of 2018, 62% of respondents reported an increase in input costs compared to the previous year, leading to profit margins being squeezed for global airlines. Additionally, 45% of respondents indicated a year-on-year decline in profits during the fourth quarter. However, more than half (55%) of respondents expect industry profitability to grow over the next 12 months, a figure 15 percentage points higher than in the third quarter of 2018.** **IATA expects rising costs to potentially weaken the profitability of the aviation industry in 2019, but falling oil prices and stable economic growth have alleviated some of the pressure. IATA remains cautiously optimistic, believing that the aviation industry will continue to generate solid returns for investors for at least another year. However, uncertainties in the economic and political environment pose downside risks to profit forecasts.** **Demand Growth** **The survey results from January showed a rebound in passenger demand. Seventy percent of respondents indicated that passenger traffic grew year-on-year in the fourth quarter of 2018, a figure 5 percentage points higher than the survey results from October 2018, and slightly above the five-year average of 67%. Respondents were optimistic about the future of passenger demand, with 85% expecting passenger traffic to grow over the next 12 months, while 14% believed demand would either decline or remain flat (this percentage was 40% in the October 2018 survey).** **Seventy-six percent of respondents indicated that air cargo volumes grew year-on-year in the fourth quarter, the highest level since January 2011. Sixty-four percent of respondents expect cargo volumes to continue growing over the next 12 months, while 24% said demand would remain unchanged. Although the industry remains optimistic about cargo demand, ongoing trade tensions present a downside risk to growth.** **Industry Yields** **Thirty-seven percent of respondents reported higher passenger yields in the fourth quarter of 2018 compared to the same period the previous year. Additionally, 33% of respondents expect passenger yields to continue rising over the next year.** **In terms of cargo, 36% of respondents indicated that cargo yields increased year-on-year in the fourth quarter of 2018, a decrease from 60% in the third quarter but still above the five-year average of 25%. More than half (56%) of respondents believe cargo yields will remain stable over the next 12 months, while 20% expect them to rise.** **Input Costs** **Sixty-two percent of respondents said unit input costs increased year-on-year in the fourth quarter of 2018, a lower figure than the 73% reported in the October survey. Over the next 12 months, 31% of respondents expect input costs to decline, while 48% anticipate input costs will continue to rise.**