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On February 15th, the Dongying Branch Company held a conference to discuss the deepening of reform within county and district branches. The meeting was attended by all deputy-level and above managers from the city branch, as well as leadership members from the county and district branches. At the meeting, Party Secretary and General Manager Ma Qinjian provided a comprehensive review of the company's 2018 performance, identified existing challenges and shortcomings, and laid out a full plan for the year 2019. Ma Qinjian emphasized specific requirements for the upcoming year. First, he called for strict implementation of the speeches delivered by Chairman Li Jianhua and General Manager Hao Keyuan at the Group’s 2018 Annual Summary and 2019 Work Planning Conference. He urged that these speeches serve as a guiding framework for all work throughout the year. Second, Ma stressed the importance of raising political awareness and taking strong political responsibility. He called for the resolute execution of the Provincial Company’s Party Committee’s decisions regarding the reform of county and district branches. Employees must actively support, participate in, and embrace the reform process. Third, Ma urged staff to carefully study the reform experiences from the Lixia Branch, analyze the “Guiding Opinions on Deepening the Reform of County (City, District) Branches of Shandong Radio and Television Network Co., Ltd.,” and strictly adhere to the objectives and deadlines of the reform process. He highlighted that reform plans should be developed without conditions, deviations, or compromises. Looking ahead, Ma Qinjian stressed that all employees should tackle the new year with unwavering confidence, a sense of urgency, and perseverance. He called on staff to take initiative, focus on annual goals, and implement six major projects while ensuring high-quality development through comprehensive reforms and guided by Party leadership. During the meeting, General Manager Ma signed the “2019 Business Target Responsibility Agreement” with the heads of each branch company. Reporter: Cao Weifei